The purpose of Sjy

OUR purpose

Our main motivation at Sjy, is to contribute significantly towards a sustainable future through vegan seafood. In the face of climate change we acknowledge the need for change in the way that the world produces and consumes seafood.


Water farmed Norwegian seaweed contributes to ocean biodiversity, upcycling of nutrients and is produced without the use of fertilizers, feed or drinking water. We want this nutritional super crop to be a convenient alternative, so that more people can access this source of sustainable nutrition.

local value

We have deep respect for the area that enables our seaweed production. 

Kvarøy is an island situated at 66°N 12°E, on the arctic circle of Northern Norway. The micro-community of Kvarøy is thriving and 75 people live slow and privileged lives on one of the world’s most beautiful coastlines, Helgeland.

Alongside sustainability, we are motivated by the opportunity to create jobs for the local community. We want to make sure that value created from our enterprise is made available for the splendid humans of Northern Norway. Creating new, secure and sustainable jobs for a micro-community like Kvarøy, is one of our biggest motivations.

sjy is our local name for the ocean